Artificial Intelligence

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This year, businesses have made great use of AI to generate content: text, images, etc. AI is most actively used in responding to emails, creating content on social networks, and SEO content for websites.

Infographic: SmartInsights

How to use AI:

To generate posts and articles. But keep in mind that they cannot think on par with a person, so the results need to be edited and refined. ChatGPT, YandexGPT, GigaChat are suitable for this.
To create pictures. There are almost no restrictions here. The only thing is that neural networks draw fingers badly, do not draw naked people and do not show anything that violates the law. Here you can use Midjourney, DALL-E, Kandinsky.
If you want to get creative, come up with an AI m greece telegram database ascot (brand character). This is the path of adventurers, which will not necessarily be a winning one. But at least you don’t need to invest money.


Such a detailed response from the neural network came in about 30 seconds. A person would need about 20 minutes to express his thoughts.

AI content can be monetized. Some companies use neural networks not only to promote their business, but also to create independent content that can be used to make money.

For example, look at the post I found from my colleague Kirill Komarov. He generated an image of a girl in underwear that catches attention in the feed. Then the colleague animated the illustration using another neural network and posted it on Zen. A couple of days later, he connected monetization to the account and began to receive money for content to which he put minimal effort.



Trend No. 5. Personalization
Customers like a genuine, personalized approach. It should be based on data: from addressing customers by name to remembering purchases. Statistics show this again: 78% of users buy again and recommend stores with a personalized approach to their loved ones.

Important: Don’t overdo it with personalization. If it feels like surveillance or staring, customers will abandon the brand.