Email newsletters - who are they suitable for and what can they replace?

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Email newsletters are used by most companies that want to stay in touch with their customers. In this article, we will consider: what is the advantage of this marketing tool, who it is suitable for, whether it is worth using email newsletters in 2024, and most importantly - what can replace them.

What are Email Newsletters Used For?
I use email newsletters for:

Increasing sales. To do this, marketers use mailings bulk sms services in ghana with discounts, promotions, notify recipients about new products or services. With the help of mailings, you can interest those who have not yet made purchases, as well as return lost customers.

Increasing the average check. With the help of special offers and regular interesting mailings, a company can increase the average check. To do this, they use "2 for the price of 1" or "3 for the price of 2" promotions, sell goods or services in sets, and also offer more expensive items. Loyal customers are more likely to agree to buy more or try something new if they liked their previous interactions with the company.
Collecting feedback . With the help of mailings, you can collect feedback from customers: ask them to leave a review, take a survey, or participate in testing new products.