development was chosen correctly allows for an increase in profits. The main role in brand promotion is given to marketing, which uses various channels and tools for this. A set of metrics helps to evaluate their effectiveness. To select the most effective elements of an advertising campaign, it is necessary to conduct a comprehensive analysis of several indicators.
Author: Eurobyte
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CTR rate
Cost per click
Bounces and Time on Site
Calculation of CPA and CPL indicators
Conclusion
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