Customize the date window

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Find pages that are losing views
Tracking page views in GA4 also allows you to easily see which pages are losing traffic over time. This is useful because you can quickly identify pages that you might want to update.

Head over to the Pages and Screens report we described in the previous section.

In the upper right corner you will find a date range. Here it is set to display data for the last 28 days.

A date range showing "January 9 - February 5, 2024" in the upper right corner.
Click on the date to bring up a window where you can customize chinese overseas british data the dates. Click the toggle next to " Compare ". This will automatically set the comparison date to the previous 28 days.

Feel free to customize this range to match your analysis. When you're done, click " Apply ."

The updated dashboard will now contain two sets of data: dark blue for the most recent period and light blue for the previous period.

A chart in the Pages and Report screens containing two sets of data, displayed in dark blue and light blue.
Scroll through the table to see if page views increased or decreased from the previous period for each page path.

A table in a Pages and Screens report containing two sets of data.
You can use the search bar to type a word or URL to isolate data on views for a specific page or group of pages.