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Strengthening collaboration between sales and marketing
Marketing automation tools improve communication between your sales and marketing teams, providing a consistent vision to work effectively towards common goals.

The key is to implement inbound marketing that suits your company's objectives!
With the spread of the Internet, user behavior has changed dramatically. Instead of passively receiving information as in the past, users now actively seek out the services they need.

To respond to this change, it is necessary to shift from outbound marketing, which tends to force information on customers, to inbound marketing, which provides the information that customers want.

However, inbound marketing guatemala whatsapp number database requires a lot of work, and it may consume a lot of in-house resources. It is important for a company's growth to start with what is feasible, consider introducing external resources, and establish marketing methods that are tailored to the issues that each company faces.

Generally, it costs more to acquire new customers than to retain existing ones, so an increasing number of companies are placing importance on relationships with existing customers. This is where LTV comes in.

In this article, we will explain the definition of LTV, which is likely to lead to stabilization of corporate profits, how to improve it, why LTV is important, and points to note when analyzing LTV. Please refer to this article if you want to know more about LTV.

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Contents
What is LTV?
Why is LTV important?
How to calculate LTV
Benefits of increasing LTV
Reduce operating costs
Stable profits can be secured