Enrich customer experiences

[fomayof928@mowline]

A screenshot of the Sprout Social Smart Inbox where several messages are displayed in a single feed from Instagram, Facebook and a post from X (formerly Twitter).
Social tech collects data from customer exchanges, illuminating needs and pain points that you can use to improve your customer care interactions, while increasing loyalty and evangelism. In The 2023 usa b2b leads State of Social Media Report, 59% of business leaders anticipate care will be more heavily informed by social in the next few years.

For example, through Sprout’s integration with Salesforce, you can already empower your care team by layering social insights on customer profiles—providing a seamless experience for your customers (and making your customer support team’s work easier at the same time).

A screenshot of the contact view in the Smart Inbox. You can see the Sprout user responding to a customer, and the customer's Salesforce information in the panel on the right side of the screen.
Centralize and share data-driven insights
Social’s role has expanded well beyond marketing, touching nearly every corner of a business. Today, one of the top internal metrics social marketers use to gauge the success of their efforts is the number of teams using social data to inform their work, according to the Index. Another 97% of leaders believe businesses will increase their use of social for understanding market trends in the next three years, while 93% believe social insights will be a primary source of company-wide business intelligence in the same time period.

A sophisticated platform unifies your social presences and your existing tech stack—aggregating data from many different sources and making it easily shareable outside of the marketing team. By integrating social data into “state of the business” reports, you can demonstrate a holistic view of your business results, gather consumer feedback to shape R&D product decisions and distribute key competitive research to help leadership combat market headwinds, uncertainty and doubt.