For a long time, English sites have been the preferred channel for Chinese suppliers to open up foreign trade markets, and the European and American markets covered are also the main battlefields for cross-border e-commerce. However, in recent years, with the advancement of the "Belt and Road" initiative, the market for small languages has emerged and become the new favorite of the foreign trade industry, providing a new option for reducing competitive pressure. Astute Chinese suppliers have begun to pay attention to and are optimistic about this "blue ocean".
40% of buyers search for products in their native language
According to data from the General Administration iceland whatsapp number database of Customs, the scale of China's cross-border e-commerce exports reached 1.55 trillion yuan in 2022, an increase of more than 11% year-on-year. As a new force in foreign trade, cross-border e-commerce has shown strong development momentum.
What is more noteworthy is that 2023 is the tenth anniversary of the "Belt and Road" initiative. In the first two months of this year, China's foreign trade imports and exports with countries along the "Belt and Road" increased by 10.1%. This blue ocean area provides cross-border e-commerce with broad business opportunities and business expansion space.