Build relationships with customers

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The third major benefit of content marketing is that it helps you build relationships with your customers. Rather than simply selling products or services, you build trust by continually providing customers with information that is valuable to them .

For example, a company that sells health foods might regularly publish information on nutritionally balanced meal recipes, exercise, stress relief, etc. This information may not directly lead to product sales, but showing an attitude of supporting healthy living leads to trust in the company.



By continuing these efforts, we can expect the following benefits:

Increased brand affinity and favorability
Increased customer loyalty and repeat purchases
Spontaneous word-of-mouth from customers and spreading information on social media
In this way, content marketing is not just about list of qatar cell phone numbers disseminating information; it is an important measure for building long-term relationships with customers.

Increase your company's awareness
The fourth benefit is that content marketing can significantly increase your company's awareness. By continuously publishing high-quality content, your company's exposure in search engines will increase, and your company will have more opportunities to be shared on social media.

You can expect to see increased awareness of your company's brand through operating your own media, becoming known to search users, operating social media making your company known to users of each platform, and distributing press releases making your company known in the various media outlets in which they are published .

Achieve competitive advantage
Another benefit is that content marketing can help you differentiate yourself from your competitors and demonstrate your superiority.

By providing content that leverages your unique perspective and expertise, you can clearly position your company in the market and differentiate yourself from your competitors .



For example, for a web production company, providing a corporate website filled with high-quality content will reassure customers who are considering making a request, and if the company has been successful in attracting customers through SEO on its owned media, it will be easier to be trusted as a production company with marketing capabilities.

If companies that sell products that help solve environmental issues create and disseminate content about specific examples of initiatives related to the SDGs and in-depth knowledge of environmental issues, they may be remembered as "environmentally conscious companies" and gain support from environmentally conscious customers.

In this way, content marketing is not simply a means of disseminating information; it is an important tool for effectively highlighting your company's strengths and uniqueness and building a competitive advantage in the market .

Results obtained when we implemented the program
In addition to operating the owned media that you are currently viewing , we have been conducting content marketing through multiple channels , including publishing white papers, distributing email newsletters, hosting online seminars, and distributing press releases.

As a result, we are now receiving a steady stream of leads every month that we previously had not received from the web , and as our awareness has increased, we are gradually seeing the effect of raising awareness of our company, not only in our hometown of Fukuoka, but also in a wide area across the country.



>> Check out the materials to learn about our success stories in attracting customers

3 disadvantages of content marketing
So far we have looked at the major benefits of content marketing, but there are also some disadvantages to content marketing. Understanding these and dealing with them appropriately will enable you to practice more effective content marketing.

It takes time to see results
The biggest drawback of content marketing is that it tends to lack immediate results .

It typically takes a significant amount of time to create quality content, get it to customers, and build relationships with them.



First of all, creating content requires time and effort, from planning to creating the content in the optimal format.

It also takes time to set up media to deliver the finished content to customers, and if you are aiming to attract customers through SEO with your owned media, it also takes time for it to be ranked by search engines.

Unlike content marketing, advertising has the advantage of being immediate , so it is recommended to use them wisely.



It takes time to see results, so it is not easy to demonstrate the value of content marketing to management in a short period of time. Compared to web advertising, which has an immediate effect, it may be difficult to convey its effectiveness.

However, this disadvantage of "taking time" can also be seen as an advantage in that "once you get on track, it will be effective in the long term