Think of impressions as each time a piece of content appears on someone’s feed.

[fomayof928@mowline]

Reach vs. impressions vs. engagement
Impressions are the total number of times your content is displayed, no matter if it was clicked or not. Reach is the total number of unique users who see your content. Engagement is the total number of times users interact with your content. This can include likes, comments, shares and clicks.

Impressions measure the total number of times your post is lithuania b2b leads displayed on users’ screens, whether or not they engage with it.

It’s helpful to think of “reach” as the number of unique people who see your content. This is the count of unique users who see your post. It doesn’t matter how many times a particular user sees it; they are only counted once in reach.

Engagement takes things a step further than impressions. While an impression simply means your content appeared in someone’s feed, engagement means they actually interacted with it in some way. This could include liking the post, leaving a comment, sharing it with their own followers, clicking a link or watching a video.

It’s also worth noting that engagement typically totals all counts of interaction with a post. This means it totals every time a user interacts with your post–by liking, commenting, sharing or clicking–it counts as an engagement. High engagement shows that your content is resonating with your audience and prompting them to take action.

Let’s walk through an example: You publish one post on your social platform of choice. In this scenario, let’s say you have 100 followers and only 90 of them are active that day.