Personal branding is a hot topic. In the last 10 years we’ve seen a steady growth in the subject, and the number of self-proclaimed personal branding experts and strategists is continuing to multiply.
Soon there’ll be more people offering opinions about personal branding than there are hipster guys with moustaches making coffee.
This is both a good and a bad thing.
Why Good?
The workplace is changing rapidly, which means in 5 years’ time people who don’t adapt with the times will find the job search market a thorny, unfamiliar and unfriendly place.
Personal branding is one of the solutions to the problem because it allows portugal phone number resource professionals to navigate the changes successfully and position themselves as candidates of choice.
Why Bad?
Since there's no professional standard required to become a personal branding practitioner, anyone can start offering you advice. Not all of it is useful and a lot of it is harmful.
The rise of personal branding "experts" reminds me of the explosion of life coaches in the late 1990’s. While there were many practitioners who genuinely helped people, the profession also became a refuge for those who didn’t have their own life in order, yet were eager to tell other people how to live their lives.
5 Major Personal Branding Mistakes Which Can Derail Your Career
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