Frequently asked questions about owned media KPIs

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Here are some frequently asked questions and answers about owned media KPIs.

Q.What is the difference between KPI and KGI?
A. KGI is the goal itself, while KPI is an important evaluation indicator on the path to the goal.

Q. How many KPIs should be set?
A. It is recommended to set only a few KPIs, as it will be difficult to execute and review measures if there are too many. Also, rather than deciding how many KPIs to set, set KPIs by focusing canada mobile phone numbers database on particularly important indicators according to the phase of your owned media.

Q. How often should you review your KPIs?
A. Make it a rule to review your KPIs weekly, monthly, etc., depending on the situation. However, we recommend that you review them at least once a month to see if there is any need to revise your implementation plan for the next month, and how well you achieved your KPIs from the previous month.

Summary of KPI settings for owned media
Above, we have introduced how to set KPIs for owned media.

Set appropriate KPIs and get to work on your owned media. We hope that the examples of our own media operations that have produced results will be of use to you.