Google offers these related searches, some of which may not have been considered

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For example, if someone searches for a bank, sitelinks under the bank's main website URL might provide shortcuts to pages like "online banking portal," "find bank locations," or "contact us."

In addition to additional links, your website can have a Sitelink search box . You can power it through your website's internal search engine if you implement structured data correctly .

Related searches
At the bottom of the SERPs , Google also offers users a “related searches” section, which suggests other search queries related to the initial search.


So that the user can find the answer they are looking for.

Shopping Results
If Google detects a purchase intent from the user, it will display a carousel of products italy email list available for purchase in the shopping ads of various e-commerce sites.

This way, people can quickly browse products from multiple e-commerce sites without having to do additional SERP searches.

Reviews
Review snippets supplement traditional search results with a yellow star rating and sometimes an image. A five-star rating is a universal symbol of value across all types of searches.


Several studies have shown that search results with reviews can produce a higher average CTR.

You can get this feature if users can review your content and if the page has the correct schema markup.

Google will check the credibility of the reviews and whether the reviews are "self-referential" or, on the contrary, appropriate for the web page.

Local Pack
A Local Pack appears in SERPs when a query includes a local service, local intent, or geographic name such as “coffee shop near me” or “best pizza near [city name].”

These results include businesses near the user's location.