Another option is to alternate entertainment and sales mailings

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Just do not forget that in B2C, emotions are sold. So even commercial offers should be built in such a way that they affect both feelings and the rational part.Example of a B2C letter. Here the company does not talk about the products, but shows them, so it focuses on creative photos. And so that the recipient can learn more about the products, it leads to the shoe catalogExample of a B2C letter. Here the company does not talk about the products, but shows them, so it focuses on creative photos.

And so that the recipient can learn more about afghanistan whatsapp number data the products, it leads to the shoe catalogDifference 5. Frequency and time of sendingB2B eCommerce. The exact frequency of mailings depends on the specifics of the business, the company's strategy, and the characteristics of the subscriber base. The format of the letters also plays a role. For example, it is normal to send the main news of the company once a month, and useful articles can be sent once a week. But if we generalize a lot, then B2B mailings are usually sent no more than twice a week.

And since readers are busy people who sort through their mail at work, letters are sent on weekdays during the daytime.B2C eCommerce. B2C actively uses trigger mailings. They are launched automatically in response to a user action: registered on the site, studied the product card, left the product in the basket. And the frequency of such letters can be very different. Mass mailings to the entire base or to large segments are sent approximately 1-2 times a week. These are product selections, interesting articles, new products, promotions. But even these are only average data - everything will depend on the specific company.