Constantly analyze the performance of your content

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Performance analysis is the best way to understand what content resonates with your audience. It also helps you understand if your content marketing efforts are paying off.

According to our research, in 2022 only 66% of marketers regularly analyzed the performance of their content.

Here's how to do it:

Set up your analytics: You can start by using Google Analytics and Semrush Position Tracking tool .
Always refer to the primary content marketing goals you have established for your list of burundi consumer email content strategy. For example, you can check whether you are reaching your annual revenue goal by analyzing your overall quarterly performance.
Set specific KPIs for each piece of content and measure them during the content audit process.
Below are the four essential content marketing metric groups you can track:

For example, if you notice that content on a certain topic is performing well in search, it might make sense to repurpose it into lead generation content and run ads on LinkedIn to capture leads.

There are a variety of formats available to promote content through paid channels, from influencer-driven campaigns to sponsored content, lead-generating content ads, and more.