Personalized product recommendations in ecommerce emails

[Rakibul200]

For a bit of inspiration, dig into getresponses’ super-easy ways to personalize your email which includes a rundown of how to integrate custom messages, videos, and images, all of which are especially powerful for ecommerce: personal-image bear in mind, however, that making it personal isn’t just about sending segmentation product offers. Instead, it’s about communicating like a human. By far my favorite example of this comes from sujan patel, whose uber personal email convinced oli gardner — the self-proclaimed man who’s “seen more landing pages than anyone on the planet” — to actually write back: sujan-oli-email how does sujan make his confirmation emails so personalized? Simply put, he writes the way he talks.

He includes personal details — “I was ig data doing my pre dinner routine” — and (surprise, surprise) he asks a question — “what’d you think?” his newsletter autoresponder is equally personal and simple: sujan-autoresponder-email and do they convert? Absolutely. As sujan told me one-on-one in my landing page optimization article, “of the people who subscribe to the blog, click on a link to one of my two software products — narrow.Io or contentmarketer.

Io — or on one of my two books. And of those clicks eventually convert into either a product trial or a book purchase.” don’t forget the next step … everybody wants a higher converting landing page. Unfortunately, unless you focus on guiding your new subscriber immediately into the next step … all your on-page elements might just be for nothing. Remember, high-converting emails aren’t just for nurture campaigns and sales teams.