Keyword research identifies and optimizes your vietnam phone number example site for specific words that users type into search engines. Choosing the right keywords is one of the most important elements of successful digital marketing, as it allows you to reach the right audience at the right time.
You want your site to rank well for keyword searches related to your products and services and gain healthy organic traffic. For this, you need to pay attention to which keywords you will focus on.
Use 2-3 Word Keywords
Your right keyword choice can be a single word or a phrase. The most important thing is that you should not use very specific or very general terms for your keywords. In other words, do not appear in every search, but do not make it too difficult for the user at the beginning of the search. If you want your products or services to be marketed easily, think like your customers to find the right balance. Let's say you sell women's shoes: What kind of search would you do if you wanted to buy a new pair of shoes?
Shoes" may seem like a good keyword, but you need to think about all the keyword combinations that your ad will be shown in. It is almost impossible for all keywords such as "women's shoes", "shoe repairmen", "shoe cleaning sponge" to be related to your business. On the other hand, the phrase "red 36 heel shoes for women" may be too specific. Instead, "women's shoes", "small heel shoes" or "red women's shoes" may be more appropriate to use as the right keywords, as they are not too general or too specific.
Also, don't forget to use your keyword in your content title, not all at once, but sprinkled throughout the content and in meta title codes!
Add Negative Keywords
Add Negative Keywords
You've chosen which words and phrases your AdWords ads will appear for. But which search results would you prefer your ads not to appear on ?