In this way we will be able to condition a response

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Through these responses we can understand how the brain reacts to the stimuli of our marketing campaign and, therefore, the behavior and thinking of the consumers and users who see it. in the user , knowing how consumers feel, think and act. Types of neuromarketing In neuromarketing, three types of stimuli are essentially identified: 1. Visual neuromarketing It focuses on the way we perceive things through our eyes. Images are a very important stimulus, since they impact our brain quickly and effectively.



Visual neuromarketing is concerned list of kuwait consumer mobile number list with analyzing how different elements related to the vision circuit (color, image, relief, etc.) impact the consumer, which can be applied both in advertising actions and in product design. In addition, words like free, offer, discounts… or resources like rounding prices to 0.99, can be some resources for visual neuromarketing . 2. Auditory neuromarketing It is based on what is heard. Although it is not as decisive a factor as the visual factor in the purchase decision, it has been proven that certain auditory stimuli favour the execution of some commercial transactions.



In addition, there are some types of people who are particularly influenced and sensitive to, for example, music. 3. Kinesthetic neuromarketing Touch, taste and smell are also important channels for attracting consumers to buy a particular product. This is one of the reasons why presentations in supermarkets or commercial establishments where customers can sample or touch and try a particular product are recommended. Neuromarketing techniques Neuromarketing combines the principles of neuroscience with marketing to understand and harness consumers' subconscious responses to marketing campaigns and products. The discipline uses a variety of techniques to analyze how the human brain reacts to marketing stimuli, allowing brands to create more effective strategies.