How machine learning helps with email targeting

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The reason sensory words are so effective is that the human brain processes them faster than other modes of language: they activate specific parts responsible for visual thinking. These wordspicture" a scene in the reader's imagination, which is your weapon to attract them and make your email memorable. Generally speaking, sense words are descriptive adjectives that give power to a noun. Examples include: Sensory Vocabulary (Sight, Sound, Touch, Taste/Smell, Movement) Evoking the Reciprocity Effect The concept of reciprocity is a psychologicaltrap" that makes us desire something in return: something we feel compelled to do for something that has been done for us. people of things.

This is one of the principles of lawyer data influence that Cialdini marketers use to persuade and drive conversions:You give a little, and you get a little in return.An email that offers value and expects something in return ends with an email closing line like,Ahead of time.Thank you!" can also have the effect of a person feeling obligated to do something for which they have been thanked. But: an example of a no-no that most of us have encountered at least once is a closing statement likeWaiting for your positive response."

It leads to the opposite effect: denial and unwillingness to react. (Who said my answer was yes? How dare you decide for me?) All those typicalKing’s greetings,”Sincerely,The same goes for closing withBest wishes" orHave a nice day." This email section is your last way to grab attention, so you can't miss the opportunity to make your message memorable. Our brains ignore typical sign-offs, but we definitely notice original and unexpected sign-offs.