How a florist studio can build a client base from scratch

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: the case of "Ezhevika"
Image of the article How a florist studio can build a client base from scratch: the case of "Blackberry"
We tell you how a flower shop works with Yandex Business and maintains sales during the low season

I went into business with a great desire to create beautiful bouquets with my own hands. But I quickly realized that a floristry studio is not only about beauty. A lot of attention and effort must be devoted to sales in order to reach regular orders and work in the black.
Anna Obraztsova
Owner of the floristry studio "Blackberry" in Moscow
Anna opened the studio without business partners so a switzerland telegram data s not to depend on other people's decisions
The entrepreneur launched Ezhevika in October 2020. In two and a half years, she built sales through a retail outlet in a business center, a personal online store with delivery in Moscow and advertising platforms, added event design to the services and connected a bonus program, which is used by more than 1,500 people. And it all started with floristry courses, which the future entrepreneur completed while on maternity leave.

Before the birth of my child, I worked as a graphic designer, bu