Mistakes to Avoid (Made by Those Who Don't Create Reader Personas)

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com, to be clear) was too “generic”. In fact, from 2010 to 2014, that domain was used by a company that dealt with managerial and professional consultancy and training. Finally, in 2016, someone decided to buy the domain and set up a nice little shoe shop at unbeatable prices. In the main menu there was an offer from the summer of 2016: after a year and a half, had no one thought of updating the offer? At the bottom of the page, as required by art. 2 of the Presidential Decree of 5 October 2001, n.


404 (“the VAT number must be indicated on the home page of any comoros business email list website and in any other document where required”), the VAT number was missing. The menu was not entirely grammatically correct: the words “Contact Us” gave me the impression of someone who did not know the Italian language well. The classic “About Us” page was missing: the page that explains what the company is, what it does, who it is made up of, how it works. A mandatory page on a company website. The page about shipping costs and methods was missing: which cannot be missing in an e-commerce site.