What will you see in this article?
In this article, we'll explain what happens and how cart abandonment can hurt your conversion rate.
In addition, we will show the reasons why customers abandon their shopping carts and how this situation can be overcome with the support of the appropriate technology.
Finally, we will explain how to avoid cart abandonment and recover sales with foolproof tips that bring returns.
Let's go!
What is an abandoned cart and why does it happen?
Cart abandonment is nothing more than giving up on russian call number for whatsapp making a purchase. This happens when the customer browses the website, selects products, but does not complete the purchase, damaging your company's conversion rate.
In general, this behavior indicates that something happened during the purchase that caused the customer to decide not to complete the order. This is because customers tend to do a lot of research before making a purchase, which raises even more questions about the reasons.
Therefore, it is important that you find out what is happening during the customer's purchasing journey to find effective solutions. After all, the reasons for abandonment can range from additional costs to the lack of payment options.
Unexpected additional costs
One of the main reasons for abandoning a purchase is unexpected additional costs that appear before the purchase is completed. This is because B2B buyers often place orders in large volumes, and shipping costs can exceed the expected cost.
To solve this problem, one of the best online sales strategies available on the market is the use of discount coupons. With them, you can increase sales conversion, build customer loyalty, and attract new buyers to your online store. The good news is that this feature is available on Mercos' B2B e-commerce.
Complex checkout processes
The checkout process can be a major obstacle to completing a purchase. This step can cause great frustration for the buyer and, in some cases, be more complex than necessary.
Therefore, avoid making this phase time-consuming, confusing or asking for too much information that is not available to the customer at that moment. This precaution ensures that the cart is not abandoned.
Lack of payment options
Nowadays, B2B customers tend to do a lot of research before making a purchase.
Imagine that, after a long search, the customer made their choices, selected the products and, upon completing the purchase, discovered that they would not be able to make the payment due to the lack of options.
This happens in many companies that do not operate with the best tools on the market. Therefore, the most practical way to solve this problem is to adopt a sales system with an integrated payment platform, such as Mercos Pay.
With it, you can offer several payment methods, such as boletos, PIX and credit cards. In addition, you can facilitate the receipt of payments that come into your business, carry out transactions that are easy to view, with attractive rates that optimize the shopping experience.
Questions about the product or difficulties in making the purchase
When making purchases in online stores, some doubts may arise, whether regarding products, prices, payment methods or even difficulties in completing the purchase.
Therefore, it is essential that your operation has the seller's WhatsApp in B2B e-commerce. This way, whenever the buyer needs help or has a question, the seller who usually assists them will be able to offer all the necessary support and close the sale.
In fact, this is a feature available in Mercos B2B e-commerce . With it, you can personalize customer service, ensuring greater agility and efficiency.