What are the real benefits of SXO? What to expect?

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There are many visitors who – even if attracted to an online shop that they land on through search engines or social media – abandon the site due to a less than fluid navigation experience, from product search to shopping cart.

The benefit is a greater opportunity for loyalty and tangible results in terms of conversions. If done well, SXO brings some tangible and measurable benefits.

Selected traffic
Attracting “anything” doesn’t pay off. It’s like fishing in the sea by pulling up the classic “old shoe”. To avoid this risk, you need to focus on the right keywords and the search intent of users, in order to direct them to the content they are looking for.

Higher conversion rates
The smoother customer journey increases the likelihood of greece whatsapp number database conversion: downloading a resource, signing up for a mailing list, requesting a quote, a free consultation that can lead to a sale, purchasing a product or service.

Brand reputation and trust
A website or eCommerce that builds its reputation on the web through customer satisfaction, becomes a recognizable and reliable brand, an authoritative point of reference in its market niche. The result is positioning on search engines, response engines (AI) and in the minds of people.

Organic Stability: Search Engine Positioning
Search engine algorithms change frequently. With a solid SXO strategy you can ensure stable and long-term organic visibility.

Data Monitoring
By monitoring the user journey, you can collect useful data and information to optimize and improve digital marketing strategies .