Optimizing Product Pages & Listings

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Shoppers spend maximum time on product pages and while they’re quite used to the desktop version, the challenge is to smoothen their mobile experience. Your product page is the source of maximum revenue. Here’s where optimizing the product pages and listings to suit their mobile display comes into the picture.

You could either go for a single-column or a two-column listing which are appropriate for mobile view.
Make sure you display only the most relevant product information, product recommendations, icons, and other mobile UX conventions.
Provide a clear product page navigation that does not allow shoppers to rely on the back button to get to their last viewed product list from the product detail page.
Avoid loading zoomed images in a new window
“When optimizing conversion to mobile, it is essential to pay attention to the best-selling product segments in this channel. A focus on the right selection from the assortment matched to uruguay mobile phone numbers database the mobile context may also significantly increase sales for mobile. Even the best technical solutions and an outstanding UX may not be enough if the products are not adapted to mobile.” – Jan Binczyk, UX Manager, G2A.com

#5 Increasing Search Quality
Providing intuitive search features is extremely important for customers to find their desired products. If you didn’t know, shoppers are 3X more likely to convert using site search. Your mobile site’s search feature cannot be taken for granted as mobile shoppers can get quite impatient and leave your site.

Some of the popular mobile search UX includes a full-length search bar and icon-only search bar.
Refine your search results with relevant default searches. Create a touch of personalization by leveraging user’s geo-location, browsing history, recent searches or even voice search.
Let users sort and filter their search options to help them find what they’re looking for as soon as possible.
The End Is All About User Experience
Ultimately, the experience is the king and the only way to enter please the digital audience is to offer them the best possible mobile experience across each touchpoint. Each technological advancement is pointed towards excelling user experience only because the digital world revolves around catering to user demands and not on the products per se.

Today, from dawn until dusk, all you need is a smartphone to pay your bills, shop, watch your favorite shows, sync your work schedules, and perform all your day’s activities. It’s the responsibility of online retailers to understand the current shopping transformation and make mobile optimization a priority to win an extended customer base.

What You Can Do?
Talk to an expert eCommerce marketing agency to find out how different eCommerce platforms like Magento and Shopify can aid your mobile experience. For instance, Magento makes mobile optimization easy and breezy through its Mobile Commerce solutions. The solution caters to mobile-friendly checkout, responsive themes and bridging the various gaps in mobile commerce by extending the scope of optimization.

Tell us how you want your mobile experience to create an impact on your users!