Why brand context is prohibited Reason #1: Brand Protection A brand is an important intangible

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Asset for a company, capable of inspiring trust and loyalty in customers. That is why companies strictly monitor its use, striving to maintain a unique style and message. Uncontrolled use of the brand by partners can lead to unwanted associations and damage the reputation. In addition, excessive advertising without taking into account all the subtleties of the image brazil telegram data created by the company reduces the exclusivity and recognition of the brand, making it less memorable. Reason #2: Avoiding competition with your own advertising When a company is already running advertising campaigns for its brand queries, the participation of third-party advertising campaigns for the same brand queries will provoke competition and force the Yandex advertising network algorithms to increase bids for keywords. This leads to higher click prices, as the company has to raise bids to remain in visible positions.