Social networks professional customer's point

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Through social media, companies and organizations have a direct communication channel with consumers , which works in a two-way manner and offers numerous benefits for both. On the one hand, the presence on social media allows companies to distribute their news and content (including corporate blog posts), so that potential clients or prospects can get to know them better, and to respond to consumers who follow corporate profiles in search of solutions to their problems. In this sense, social media is the origin of a large part of the traffic that goes to the corporate website .

On the other hand, from the customer's bahrain email list point of view, social networks are an excellent tool to practice active listening and encourage interaction with current and potential customers, which facilitates the construction of a firm relationship of trust between both. In addition to promoting direct contact between customer and company, social networks stimulate the conversation that is so necessary for the development of the inbound marketing methodology , focused on attracting the customer to establish a long-term relationship with them.

Email marketing
Although many claim that it is dead, the truth is that email marketing is vital within any customer acquisition and loyalty strategy carried out through the online environment, due to its effectiveness, its low cost and because it allows you to be present throughout the consumer's purchasing cycle. Unlike its massive and uncritical use as a traditional marketing tool , the key to its success in inbound marketing is to target potential customers in a segmented way, at the right time and always taking into account their needs and demands.

The usefulness of email marketing campaigns is diverse, as they can be used to educate the customer and advance them in the purchasing process , deliver newsletters, promote interesting corporate content or send personalized commercial offers.