Digital transformation, an imperative for the hotel sector

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Digitalisation and the use of new technological tools to generate successful tourism marketing strategies is essential for any hotel that wants to increase its reservations . For tourists and travellers, this digital transformation encourages new habits, behaviours and communication in consumers who become an active element within the marketing strategy, offering us continuous feedback and feeding channels such as social networks or specialised platforms with their comments and reviews.



As a hotel brand, you must egypt email list drive digital transformation in your business to:



Develop highly effective and low-cost tourism marketing campaigns with the support of artificial intelligence .
Automate booking and customer service processes by using conversational chatbots .
Develop a deep understanding of your market, your competitors and your customers through big data .
Design advertising campaigns that involve multiple smart devices and different audiovisual formats to create multi-channel and immersive experiences.
Implement facial recognition and process automation technologies in hotel facilities to provide a smart stay.


Therefore, you must give top priority to the digital transformation of your business, applying the 7 keys developed in this article . It is vital that you integrate and align the use of technology with your tourism marketing strategies . If you manage to offer impressive experiences at all levels, your reservations will also increase.