3 Marketing Tools to Improve Your Business Results

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If your company is already in the digital world, you should know that to carry out a good b2b digital marketing strategy , it is not enough to have a presence on social networks and have a website . While these are key factors to start your journey through industrial marketing , you need to have marketing software that not only allows you to monitor your efforts but also improve your results.

Marketing software is basically a vietnam email list digital tool that makes many tasks related to digital marketing easier. On this occasion, we present 3 different marketing software that you can implement in your business to carry out a winning b2b marketing strategy .



CRM Tool (Customer Relationship Management)

As its acronym indicates, a CRM tool is used to manage your brand's relationship with your customers. It is a software or application that works as a centralized database where all your customers' data is collected manually or automatically, to then be analyzed and managed easily and quickly. In addition, working on a customer loyalty strategy will be another important factor to take into account.

The best thing about a CRM is the fact that members of a company can access it remotely from their mobile devices . In this way, it will not be necessary to depend on a physical space to have a global vision of what is happening in the company. Among the key functions of a CRM within b2b marketing strategies, we have:


Record of contacts, leads and individuals.
Call log and meeting notes.
Assigning specific activities to members of the sales team and other areas.
Identify and track the purchasing cycle of your customers or companies.
Assign deal values, lead times, and closing probabilities to forecast the value of your sales pipeline in real time.