What is clear is that all companies need to measure their results based on specific indicators . country code philippines mobile Software as a service companies need to take into account the main SaaS metrics that will measure the performance of their business.
Through monitoring, you can establish the foundations that work for your business. The main SaaS metrics are the perfect way to monitor the performance of your campaign, a key element to understand the success of your brand.
TABLE OF CONTENTS
Key SaaS metrics every business should consider
1.- Customer Cancellation Rate (Churn Rate)
2.- Monthly Recurring Revenue
3.- Customer Lifetime Value
Average Spend x Cost of Acquisition x Customer Lifetime = Lifetime Value
4.- Customer acquisition cost (CAC)
5.- Months to recover CAC
6.- LTV CAC ratio
7.- Average income per client
8.- Average Ticket
Key SaaS metrics every business should consider
There is no secret formula for perfect business management. Every business has its own specific characteristics, its own audience, its own location, and even its own industry. That is why it is impossible to write a manual that includes the management keys that work for everyone.
However, the main SaaS metrics will allow you to obtain the most relevant data to improve the management of your business. These are the main metrics to take into account:
1.- Customer Cancellation Rate ( Churn Rate)
Key SaaS Metrics
How many of your customers keep coming back? Churn Rate measures the customers you've lost over a specific period of time. It's usually done every month. If you have high churn for your SaaS business, there's something you're not doing right. Ideally, this number should be low.
Getting your churn rate under control is the first step towards creating a sustainable SaaS business. Churn Rate is related to satisfaction issues, so if you see that you are not getting the numbers you want, start considering solutions. Above all, the problem is usually in the product itself, the quality of what you offer, price, customer relationship, etc.
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Your goal is to find out what isn't working. If customers are leaving and you can't find a reason why, it may be a serious problem. A good option may be to contact customers directly.
Reach out to the people who have left and ask them why. Also reach out to the people who are loyal to your brand. They will help you. It's time to understand every last detail so you can improve your product.
2.- Monthly recurring income (Monthly Recurring Revenue)
Key SaaS Metrics