A company that used cold emails to double its turnover: the case of LeadFuze

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LeadFuze, a B2B lead generation startup, used a cold email campaign to boost revenue.

Convert B2B leads into customers for their automation software.

Strategy
Precise segmentation: identification of target companies and key decision-makers (marketing managers, sales directors).
Message personalization: Each iran email list email included specific information about the prospect, such as references to their challenges or growth opportunities.
Multi-step approach: an initial engaging email followed by non-intrusive reminders.
Results
Broadcast of captivating advertising spots during prime time.
Integration of other media such as posters and radio ads to increase visibility.
Clear call to action: invite consumers to look for their first name or that of their loved ones on the bottles.
Results
A 7% increase in sales in some markets.
Wide dissemination of the campaign on social networks thanks to consumers sharing photos of their bottles.
This strategy demonstrated that even traditional advertising can have a significant impact if it is based on personalization and strong emotion.

Rather than choosing between Outbound and Inbound Marketing, a hybrid approach can maximize your results. Here’s how to combine them effectively:

Use Outbound to attract and Inbound to engage:
For example, Google Ads (Outbound) can direct prospects to an informative ebook or blog (Inbound).
Amplify your Inbound content with Outbound:
Promote your blog articles, case studies or videos via social media campaigns or newsletters.