What if you could change the content on your website thailand telephone number based on who visited? Maybe mention the name of the company they work for or show case studies from clients in similar industries.
Used in this manner, personalization can push your ICP to convert rather than just poke around your website—account-based marketing at its finest.
Leadfeeder's IP data enrichment data can help you better understand what companies visit your site and what matters most to them. Our data can help create personalized marketing campaigns and adjust your website to fit your ICP and buyer personas.
For example, Titta Nummi, Head of Brand and Customer Marketing at DNA said: “During the first month of using Leadfeeder IP data, we have been able to target personalized content to seventeen times more site visitors than before. This is a tremendous improvement when compared with our previous results, and we anticipate that we will continue to achieve strong growth in the future.”
Retarget at the account level using IP data
Here's another use for IP data from Leadfeeder.
Rather than just guessing who is visiting your website and what they want, using IP data allows you to retarget companies across the web.
You've generated demand and they know who you are—now leverage information about their company to retarget them through LinkedIn, Google Ads, and other retargeting platforms.
Ready to launch your demand generation strategy?
Successful demand generation creates more opportunities by building authority and brand awareness. Marketers do this through high-value content and then capturing that demand through retargeting ads, website identification tools like Leadfeeder, and creating a more personalized experience at each touchpoint in the marketing funnel and sales process.
While lead generation tactics aim to turn a current audience into customers, demand generation creates demand where none currently exists—which makes it a powerful tool for B2B business.
Looking to improve your demand gen process? Capture more demand with Leadfeeder, a website tracking tool that identifies anonymous website traffic and provides IP enrichment.