Do we have low traffic or is our web traffic stagnant?

[sakibkhan22197]

Dig deeper into your value proposition
This is perhaps one of the most strategic points. In your marketing strategy you are going to transmit a series of messages or develop a series of campaigns that must be able to attract potential clients, but they must also be able to convince them, and this is where our value proposition gains strength.

In the previous phases we will have collected very useful information, but we must know very well what our competitive advantages are, which sales arguments are working for us and which are not, or which concepts we should promote because they work as a driving force for closing sales.



Step 4: Understand your strategic objectives
Before you jump into creating a marketing strategy, it is also venezuela email list essential to understand, analyze and size your strategic objectives.

Each objective will require very different approaches, times and efforts. Here we must analyze where we are in relation to the objectives and we must correctly size them by converting them into SMART objectives.

Some of the most common goals at this point are:



Visibility objectives:

Is our competition more visible or more active in the spaces where our ideal client moves and interacts?

Brand image reinforcement objectives
Are we visible but not properly transmitting the brand values? Are our competitors managing to have a much more positive impact on our ideal customer at the brand level?

Lead capture objectives
Do we have a lot of visitors but we are not able to attract business? Do we receive many unqualified leads?

Maturation and closure objectives
Do we need to optimize our sales pipeline? Are we unable to manage all the contacts we receive and do we need to automate marketing and sales actions ? Are we looking to free up our sales team to focus on tasks that add more value to the business.