Negotiations undertaken by M6

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In order to promote a rapprochement with the iGraal subsidiary of GSG , a cashback expert, the M6 ​​group has entered into talks with this digital marketing player. It wants to acquire shares for an amount of 35 million euros , but also to make an exchange. Which, barring cash adjustments, would bring a value of 123.5 million to iGraal. The group would be, with 38%, the majority shareholder. It is possible that this operation will be effective as early as the first quarter of 2020.

To diversify its stock portfolio, M6 bought panama email list shares in iGraal in 2016. Thanks to its acquisition in 2015 of Radins.com, the reference for online couponing in France, it helped to strengthen iGraal. It has therefore grown enormously on the French market. The group recalled that it is the leader in the online cashback market. All this, thanks to its e-commerce partners, its expertise in digital and its cutting-edge technology.

Global Saving Group, for its part, is a must in digital marketing, and the leader in online couponing in Europe. It was created in 2012 in Germany. It is operational in more than twenty countries. It has subsidiaries in France, Spain, the Netherlands, the United States, Brazil, Germany, the United Kingdom and Malaysia. It has partnered with major brands from home such as DailyMail, Focus, CNN… They follow them to reduce the monetary value of their digital audiences.