When you add your sending email address to an autoresponder you will normally be asked to verify the domain.
This is usually as simple as getting the autoresponder to send you a verification email.
You then click on this email and your account is verified.
This is the bare minimum you need to do so that the autoresponder will allow you to use your sending email address in your email broadcasts.
However, there is an extra step you can take, which will give your domain even more authority in the eyes of your subscribers and, more importantly;
In the eyes of the email service providers like Gmail, and so on.
And that is to authenticate your domain (the image shows how to do it on Getresponse - the autoresponder I personally use).
This is where the autoresponder will ask you to insert CNAME records on your domain.
They give you these specific pieces of text which get added to the record for your domain, behind the scenes.
This proves to the autoresponder that you are the rightful owner of the domain.
When you do this your autoresponder can actually start sending emails out as if they have come directly from your domain, rather than theirs.
This is huge.
It also means your domain name can australia number data start building up its own credibility based on your email sending record.
Rather than you having to rely on the credibility of the autoresponder's domain.
Think about it;
Autoresponders send millions of emails a day from their servers.
The law of averages says some of that will be junk.
You don't want to be associated with this credibility score.
Boost Your Domain Name's Authority
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