Simply put, these customers are vulnerable

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On a satisfaction scale of 1- 10, I probably fluctuate between 4 and 7. Like my phone company, you have customers all along the satisfaction scale.

Opposers
At the bottom, you’ll find your “opposers”. Thankfully most of us have few, if any, of these.

They derive very little satisfaction from your product/service but, for reasons not unlike those I’ve shared, they continue to do business with you. Some will eventually leave.

Regardless of whether they choose to remain hostages or to leave, they act in opposition to you… making it difficult to foster a mutually rewarding relationship.

To make matters worse, they sour others’ opinions of you.

Customers
Moving up to the middle of the scale you have customers at varying degrees of satisfaction. I refer to this area as a “rich pool of prospects” for your competition.


It takes one savvy competitor to do a solid job of algeria telegram data understanding and acting on their unfulfilled needs, interests, and perceived switching costs… and then use this information to position themselves to be a more relevant provider.

The customer leaves, usually silently, without notice, and out the back door.

Vulnerability diminishes as you head up to 9 and 10 on the scale.

Advocates
Here sit your advocates: the customers that derive so much value from your work that they willingly and publicly support and recommend you, as well as give you feebdack.

Advocates are not only nice to have, they are integral to accelerated business growth.

Advocates Are:
Willing to refer you to others to others if you ask and even when you don’t.
An enthusiastic source of high-value testimonials that you can use to build credibility in your sales messages, presentations, and proposals.