The most important business goals achieved through event marketing in B2B include:
interaction with customers : organized events allow brands to have direct contact with customers, which makes it easier to establish and build stronger and more authentic business relationships
strengthening the brand image : through professional marketing bitcoin data events, companies can build their position as experts in the industry and leaders in a given product segment
generating sales opportunities : marketing events, especially in B2B, are an effective way of acquiring new contacts that can turn into sales opportunities
building engagement : a well-organized event stimulates participants to become more interested in the brand and its offer
networking opportunities : marketing events bringing together representatives of B2B companies enable the establishment of direct relationships during their duration, often as part of specially organised sessions of this type.
These goals were presented in a slightly broader sense in the Report cited above, as presented in the chart below.