Stationary events : they encourage face-to-face interactions, are ideal for networking and direct product presentations
Online events : they are convenient, reduce travel and accommodation costs , enable wide access and participation without territorial restrictions
Hybrid events : combine the advantages of both formats, offering greater flexibility and reaching a wider audience.
The growing importance of traditional events
What is also worth paying attention to is the fact that after the twitter data pandemic, companies participating in events are returning to the traditional formula, which causes a significant increase in the interest and importance of events organized in a stationary (offline) formula compared to online or hybrid events.
This information is confirmed by the report on event marketing cited above.
Table – Planned event formats: 2024 vs. 2023 among companies planning to use event marketing activities
Planned event marketing event formats
Source: Report "Event Marketing 2023/2024, The Impact of Sustainable Development on the Meetings Industry", p. 32; *plans for 2023 in 2022, **plans for 2024 in 2023