It takes some effort to collect a list of contacts (subscribers). In no case should you use ready-made databases, especially those purchased from someone. The exception is the exchange of contacts within the framework of partnership agreements, but each user from the list must explicitly agree to such conditions. They must understand that they will receive advertising not only from the company they contacted, but also from its partners.
The main reasons for such clean contacts are:
Legislative requirements. In the Russian Federation, Europe and the USA, the legislative framework has long been finalized. Without the explicit consent of the user, it is forbidden to send him advertising messages. It is easy to run into fines .
Audience interest. If the client has subscribed to your mailings on their own, the risk of messages being marked as spam will be minimal (of course, if you do everything right). And the better your mailings are, the more loyal mail services and spam filters will be to you. Good authority (reputation) is earned over the years.
When you subscribe, you can immediately segment your audience. For example, you can correlate subscribers with the source from which they came to you, for example, from a landing page , or understand ghana phone number data within which advertising campaign the contact was received, whether a lead magnet was used, etc.
In order for contacts to be added to your database automatically, it makes sense to use ready-made web forms that will accept the necessary data about clients and send out the necessary notifications (confirmations). You will also automatically receive the user's confirmation of consent to receive advertising (as required by law - the Double Opt-In system ).
It will be extremely difficult to obtain such forms outside of a comprehensive mailing platform; you will need to hire programmers and use an API to do this.
You can find out as much detail as possible about how to collect a database of email addresses for mailing in our separate article – here .
We recommend that you analyze the profile of your target clients in advance, identify their potential interests, and create a lead magnet for each target group.
To win over your customer, send them a welcome email immediately after completing their subscription.
What is a welcome letter and how to write it correctly .
Campaign
An email campaign is a mass email distribution that takes into account the interests of the audience and is part of a comprehensive email strategy .
Accordingly, in order to send even the first letter to your client, including a welcome letter, you must first develop a personal support plan, as well as a schedule of general mailings that maintain interest in email as a channel for receiving useful information.
Let's start with strategy.