A very helpful prospecting method in B2B is the skillful use of the LinkedIn social networking site, especially the Sales Navigator tool.
It is no secret that today most decision-makers have their profiles on the LinkedIn network, so it is an excellent base for prospect searching. However, there are some limitations of the free version, which are eliminated by purchasing a subscription.
Sales Navigator is a paid tool created by LinkedIn that helps sales and marketing professionals build business relationships, generate leads, and increase sales through the LinkedIn platform. prospecting process and offers additional, advanced features , such as:
advanced search filters: enable precise searching of potential customers according to various criteria, such as industry, location, employment level in the company, position of a given person, activity on LinkedIn, etc.
lead activity monitoring: the tool allows you to track the activity viber data of potential customers on LinkedIn, such as new publications, changes in profiles, including job-related changes, comments and reactions to posts
lead notifications: the tool informs users about new potential customers that match their search criteria and about changes in the profiles of people they are already following
InMail features: This is a useful feature that allows you to send messages directly to potential customers you are interested in, even if they are not in your network of contacts . It works similarly to traditional email and allows you to attach files. Typically, a user can send up to 150 such messages each month.
Saving Leads: Users can save and manage leads in special tabs, making it easier to track and manage the sales process. It works similarly to a CRM system, giving you easy access to all information and notes about saved leads, and you can also monitor their activity
CRM integration (in Advanced version): Sales Navigator integrates with various CRM systems, allowing you to automatically add new contacts and update information in the CRM system
analytics and reporting: analytical tools are available that allow users to track the effectiveness of their activities, such as the number of messages sent, the level of engagement of recipients, conversions, etc.