Not reading the data correctly

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After having the first reports, what do I do? I start with the data analysis, then I cross-reference the AB test data while Facebook has time to adjust its aim. Then there is the learning period, the lookalike (so the creation of a similar audience), the funnels etc., without counting that in some campaigns loyalty is also important. So how many times does the potential customer have to see our campaign? How long does the period last before they start to trust us?

The second big mistake people make when they don't know how to do Facebook ads correctly is not understanding how to read the data in Ads Manager . The good news is that you can reorder and argentina whatsapp number database organize the columns you see in your reports, and to do that, just select the Customize columns option in Ads Manager.

From here, you can add or remove data so that your reports only show the information that is most important to your decisions. This way, you can clearly see which campaigns are producing leads, calls, or sales and which are not.

Conclusion
Following the steps above will help you determine how to navigate the complex world of Facebook Ads. It's important to understand your business's numbers and goals, industry data, and personal conversion data. Then, determine how to allocate your budget between audience building, offer promotion, and retargeting ads, but most importantly, try to be as patient as possible with your time.

Do you need advice for your Facebook advertising campaigns? Contact me and I will be happy to help you.