There is no specific recommended structure for thank you letters and there can't be one. You can use different styles and situations - everything will depend on the context and previous events.
But at the same time, thank you letters should have all the attributes that allow you to maintain a uniform style for your email marketing campaigns :
Recognizable color schemes and design style.
Company hat and logo.
Universal footer (if possible with links to mobile applications, to the user's personal account, to the company's main website, etc.).
An unsubscribe link if the body of the thank you letter contains an advertisement for goods or services (it is part of regular mass mailings).
In the body of the letter it is logical to use:
greetings,
indicating the reason or topic for which you are disturbing the client/user,
gratitude itself (what you say “thank you” for),
additional information that will help the user with further actions, if any,
information about the person or company on whose behalf luxembourg phone number data the gratitude is written (signature and final part).
Just in case – material on what attributes should be in letters . Ready-made letter templates for your mailings can be found inside the RuSender constructor .
What problems and mistakes can there be with thank you letters?
Firstly , a thank you letter may arrive at the wrong time. This applies to both an inconvenient time of day (for example, at night, when the client is resting and does not expect any letters), and a significant delay in relation to a specific event with which gratitude is associated. Agree, if you say thank you for feedback or for a review that the client left a month ago, the effect will not be the same. How to choose the time for mailings .
Secondly , a thank you letter is not direct advertising. Try to avoid any calls to action here. If advertising is embedded, it should be played out as natively as possible - somewhere at the end of the letter or with a smooth conclusion to the structure.
Thirdly , write the text of gratitude so that it is sincere. A typical unsubscribe or a carelessly written text can be perceived by the client as mockery. And then the letter of gratitude can end negatively for you (loss of the client or even a complaint, including spam ).
Fourthly , strictly follow the connection between the event (cause) and gratitude (effect). Their inconsistency will also most likely lead to negativity.
Fifthly , thank you letters can and should be personalized , but the main thing here is not to overdo it. The data used in the letter should not frighten with an excessive violation of personal boundaries.