Chatbots as a trend in digital marketing
Let's start from the beginning and define what a chatbot is so that we're on the same page : a chatbot of holding a conversation with a person in a natural, instantaneous and friendly way to solve the user's needs at any time and without waiting, whether on the website or on other platforms such as Messenger. In this article, we present you with some ideas of how chatbots can influence your SEO strategies.
Chatbots are usually aimed at obtaining leads (sales) or assisting users (support) to resolve their concerns according to the needs of each company or how it will be implemented.
The role of chatbots in improving customer service and brand image is growing every year and the most optimistic estimates project that in 2021, 80% of companies will adopt some type of bot to help them with their strategy. To this we must add that more than 50% of users expect companies to have malaysia mobile database customer service at all times and that 56% prefer to interact with a chatbot before filling out a form or calling a phone. These are statistics and projections that, although they must be taken with caution, the truth is that they indicate that the trend is unstoppable and we must pay attention to it. In this post you have all the statistics .
This trend is caused by the evolution of consumers who have become accustomed to instant messaging in our relationships and want the same kind of intimate experience when communicating with a company. The other side of the coin is the companies themselves who have realized that a chatbot gives them the ability to give instant responses to users without waiting 24/7, in a scalable way and at a much lower cost than having a human operator.
All this while improving conversion rates and customer satisfaction. That's why, if you notice, chatbots today bridge the gap between consumers and companies. This is what makes it an unstoppable trend: the consumer is crying out for it.