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As we move into 2021, it’s clear that content marketing is changing more rapidly than ever. Lockdowns have drastically changed consumer habits around the world and businesses of all sizes have been forced to adapt.

The digital space is now a very competitive place when it comes to marketing. Therefore, understand the current industry trends and be able to identify the areas where you can potentially improve and grow.

To equip you with the latest data, we conducted a survey of 1,500 marketing taiyuan mobile database professionals from different countries and analyzed more than 17,000 content marketing job postings on the largest job sites.

In addition, we compare the report's findings with the 2019 edition of the survey, to try to highlight long-term trends and conclusions, with very interesting findings.


To better illustrate our findings, and what they mean for you, here's a breakdown of the data:

Content marketing strategies and their effectiveness
What are the main objectives and challenges for companies in content marketing?
What are the most effective content marketing tactics?
How do companies measure their success?
How much do companies spend on content?
What does a typical content marketing team look like?
What tools do content marketing teams use?
What types of content are generated and where are they distributed?
Do companies outsource their content?