Based on the above, it turns out that webhooks are convenient to use in order to:
Send notifications about the occurrence of important events within a certain online service: receipt of new orders, appearance of new messages, activation of other triggers.
Add new contacts and data from external services as they appear.
Update, change and delete data in databases – prices, balances, etc.
Web hooks are often used in CRM and CMS systems, in end-to-end analytics systems, as well as in push, SMS and email services (ESP services).
Using Webhooks in Email Marketing
In email newsletters, webhooks are used to:
Notifications from external systems about changes in the france phone number data status of a letter in a trigger mailing (whether it was delivered or not, whether it was opened or not, whether the user followed the link and which one).
Notification about changes in the contact status, as well as changes/appearance of data in certain fields (unsubscribed, subscribed, showed activity, the field with the date of birth, with the name, etc. was filled in).
Notifications about changes in the status of a general mailing (in progress, completed, rejected, etc.).
Notifications about errors or problems (unsubscribes, spam complaints, delivery problems, etc.).
Almost always webhooks in email newsletters are related to the system of internal triggers. Accordingly, with their help you can significantly expand the capabilities of automatic newsletters.
For example, a trigger detects a click in the latest mailing, the mail service transfers contact data to an external CRM system (using webhooks). The CRM system selects the first available manager, who calls or writes to the client with a personal offer of goods/services.
Sales efficiency can increase several times.
At the very least, it becomes easier to track errors and problems, collect data on user actions, etc.