This desire for centralized information is precisely why Google My Business is becoming increasingly important. Because let's face it, if you can find the website, opening hours, offers, reviews and other things in the same place, you wouldn't look it up yourself, would you? No. That's what I thought too. So make sure that your organization's Google My Business page is completely up-to-date, so that you don't miss out on valuable customers. And because Google continues to develop, there are even more possibilities when it comes to Google My Business. What these possibilities are, how you can best use them and what it can actually yield, I explain in this article.
For those who are thinking: what the hell is this guy talking about?, a brief explanation: Google My Business is that one block on the right in Google where you can find all the information about a company. At least, if that information is filled in completely. I myself regularly search for restaurants, cafes or other places, only to conclude that there is little to no information to be found. I search further, but not everyone does that. The result: your potential customers are looking for an alternative with a more complete My Business page. Because that's how it goes these days. Due to the many options that consumers have, mistakes, incompleteness or bad reviews are disastrous. Because why would you eat at a restaurant without (online) reviews, when there is a similar restaurant further down the street, with a complete My Business profile and ridiculously good reviews?
The pillars of presence
As I mentioned, Google has been updating its My germany telegram data Business page quite a bit over the past few months. Some of these features have been around for a while, but are continually being updated with newer versions, making more and more possible.
Four of these updates are in my opinion very valuable. In addition to telling you why I think so, I will also show you what they actually (can) deliver. Then you can decide for yourself whether they are relevant to the industry in which you are active. Anyway, enough introduction. Time for the information you are really looking for.
Google Posts
Google Posts now offers the ability to highlight events, products and offers.
1. Google Posts
First of all, Google Posts, a feature that allows you to publish content directly in the search results. Google Posts has been around for a while, but because more options have been added, I expect this tool to be used more by companies in the near future. So use it quickly, because then you can still call yourself an early adopter.