Cases. Advertising for online stores

[sumaiyakhatun27]

Advertising for online stores

Unfortunately, I cannot reveal the names of the projects, but I will try to convey the main idea - trading companies work great for online stores .

We have had many campaigns launched in Google Ads. For example, in a search campaign, the transaction cost is UAH 459, UAH 217, UAH 196. But in a smart shopping campaign, the transaction cost is UAH 62. This is a good result.

Trading companies work great for online stores

Here is another proof of the advantage of shopping campaigns. In a search advertising france rcs data campaign, the cost of purchase is 646 UAH, 365 UAH, 1038 UAH. And in a smart shopping campaign, it is 72 UAH.

At the same time, search campaigns are optimized, there are cool commercial keywords, Google Analytics has good behavioral indicators and target audience traffic. But at the same time, shopping campaigns win again.

Facebook has the ability to use dynamic remarketing

Facebook has the ability to use dynamic remarketing. In the table above, the cost of acquisition per cold audience is 2.62, and 1.62 is dynamic remarketing.

The table below also shows that the campaign with dynamic remarketing (third row) wins. In addition, the ROAS (return on advertising investment) is 13. This suggests that dynamic remarketing applications are cheap, they give a high and medium check.