Another interesting solution concerns the structure of companies

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The selection of product categories is immediately indicated, and you can divide them into three groups: successful, average and experimental. This allows you to allocate budget based on results and scale the most successful categories. This approach allows you to dynamically develop. It is about defining initial priorities.

Segmentation by ROAS is very important, especially when different product categories in your store or your client’s store have different target ROAS. In this case, it makes sense to separate companies based on these parameters. This can be an important part of your strategy. You can also consider maintaining multiple companies in your account: one with a rigid ROAS for products that have a high ROI, and another more flexible one for products with a lower ROAS, but which are also important to your business.

This can be relevant when dealing with inventory surpluses. Often, your clients may have a certain amount of inventory that they would like to sell, since the idle time of the goods is also an expense. Therefore, it may be advisable to create a greece rcs data separate company for these surpluses, even if it does not have the highest ROAS. This company does not necessarily have to look like the most successful in the account in terms of ROAS, budget and high cost per click. But it solves an important task for the client - the sale of surplus goods. This can be useful for all e-businesses. Be sure to consider this approach, especially in large stores, where this problem can be particularly relevant. Of course, it is worth discussing this with the client. His point of view is also important.