At the same time, companies understand that these changes are about to affect all their business management systems, from supply chains to the adoption and expansion of e-commerce.
To stay ahead and make informed decisions, there's a different kind of data you need to analyze.
We’ve compiled the latest SEMrush data on e-commerce trends, user behavior, and demand to help businesses navigate what could be the most crucial time for running a business – the coronavirus pandemic.
The impact of coronavirus on user behavior
Given the new social landscape that has been created as a result of the coronavirus, in which confinement is becoming a mandatory measure in many countries, more and more people are buying online.
And not only are there more people, but the number of new products in online shopping is also showing an upward curve caused by the nature of this unprecedented situation.
Some of the largest retail chains have already announced that they are expanding their sales through e-commerce, but COVID-19 has accelerated the process.
And while these companies may seem better equipped to meet new customer needs, the pandemic has thrown this shift out of control.
Consumers have begun shopping in categories that were not expected to see such a rapid increase in online shopping.
So, with the long-awaited but accelerated shift towards online shopping, consumer behavior at the time of the COVID-19 pandemic is primarily focused on user behavior.
Therefore, with the information from SEMrush data, we will discover:
How consumer demand has changed in recent weeks.
Which industries have seen the greatest increase in traffic?
Which products top the list of the most searched for online.