What kind of customer orientation is that?

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Multiplatform can also take on a new color - in niche and segmentation. Why? Because there are new social networks that are more narrowly focused. For example, a separate social network for photographers, content creators, music lovers. And if your audience is narrow and clearly understood by you, and at the same time represented on some niche platform, then your multiplatform can also cover niche social networks, in which you will be able not to "shoot sparrows with a cannon", but to aim at your target audience.

If we talk about trending social networks for this year, these are Bereal and Pinterest.

Pinterest is not a new social network, but many digital futurists predict that Pinterest netherlands rcs data will have a new round of development. This is due to the functionality, because it is aesthetic, beautiful, about our dreams, inspiration, desires and what surrounds us. In addition, Pinterest has launched paid promotion services. This platform has a fairly high organic, so many brands are paying attention to this social network.

Bereal is a novelty, it is not very developed on the Ukrainian market right now, but in the world it is an incredible trend. It follows from the trends that we have already talked about today. This is to be real, human, less filtered, perfect. Bereal is a social network that already has its own strategy in the name. You receive notifications on your phone at random times of the day, where two cameras are turned on at once and simultaneously photograph what is happening. You can live an active social life, hold a million lectures, 300 meetings a day, then, for example, run, play sports, have children. And then you will receive a notification at the moment when you lie down on the couch, and in this you will be real and post exactly that. There is no processing of your content here.