5 steps to writing a text that you won't have to blush for

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Writing in a way that sells, attracts, informs, and search engines bring people to your site is a skill that can be improved. A person is not born a cool copywriter, but they can become one. How not to blush for your own texts? Tips on how to make useful content even cooler.

From the editorial team. Proven tips and the most interesting cases – collected for you in one place! Subscribe to our Telegram channel and receive a new portion of knowledge and advice every week!

Write the truth and add more specifics
Do you want to praise a product or service from all sides, attributing characteristics that are nigeria rcs data actually not true? Let's assume that people will behave and buy the product. And what next? Disappointment, bad reviews, a cross on the reputation. I don't think that's what your customer is counting on. Your task is to inspire trust, so write the truth and add more specifics instead of pouring water from empty to empty.

Instead:

Company X has extensive experience in the production of sports equipment. We guarantee that our product is the best.

Better:

Company X has been manufacturing sports equipment since 2010. We provide a 30-year warranty on all our products.

Forget about long sentences.
Sometimes, when reading long sentences, it is difficult to understand what idea the author wanted to convey. Copywriting loves simplicity! And do not forget about one of the main tasks of copywriting - the text should sell! The simpler and more concise it is written - the clearer it will be for the target audience.

Don't overcrowd the article with complex sentences.
No complicated terminology! Of course, if you need to write understandable texts, not a scientific dissertation.
Divide a large sentence into several small ones, simplify to a minimum. A sentence containing no more than 10-12 words is considered readable and easy to understand.
Don't forget: people want to get the most useful information while spending the least amount of time reading it.

Write SHORTLY, CONCISELY, TO THE POINT.