Create multiple ad campaigns with different

[sumaiyakhatun27]

Split testing
Settings and combinations of keywords and product descriptions. The optimal test period is usually 2 to 3 weeks. After that, keep only the version of the ad that was more effective.

Bid adjustments
The customer's location, the device they searched from, and the time of day all affect the success of your ad.

" It is worth using the target ROAS strategy, or (if there are less than 20 conversions per month) manually assigning a price per click ," says Ivan Burach , head of the Webpromo PPC department, lecturer at the WebPromoExperts Academy .

For example, for your campaign, more valuable clicks are made by users from Kyiv. Therefore, it is optimal to reduce the cost of other clicks by 20%. Therefore, when adjusting bids, the costs for individual clicks vary within the specified settings, but the average daily budget will remain unchanged.

Grouping
Group products that share common characteristics, such as colors or sizes. With this romania rcs data structure in mind, provide relevant descriptions and images for each product group. This will help shoppers find the product they need more easily and eliminate unnecessary ad impressions.

" For accurate product identification, I would also recommend adding GTIN* ," - Ivan Burach , head of the PPC Webpromo department, lecturer at the WebPromoExperts Academy .

* GTIN (Global Trade Item Number) is used to accurately match products between the merchant's website and the Google Shopping system.

Keeping data up to date
Make sure your product information, such as price, availability, weight, and other attributes, is accurate and up-to-date. Update your data regularly to avoid disqualifications due to inaccurate information.

To summarize
Optimizing ads for Google Shopping is one of the important factors in the success of an advertising campaign. By using this platform, a PPC specialist will be able to set up clear targeting and increase the conversion rate. The tips above will help with this.